Overview

Strategic planning is a technique used to get leaders in an organization to think strategically about its long-term viability. This course will provide students with a detailed understanding of the strategic planning process through the utilization of the strategic change cycle.  While strategic planning sounds rather straightforward, it is never simple to implement any change in any organization.
Furthermore, change, when needed, is further compounded by the need for organizations to adapt to an environment that is changing at an increasing rate over time.
*الشرح باللغتين، العربية والإنكليزية*

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Objectives

Recognize the importance of strategic planning for the creation of quantum leaps in the stages of growth of the enterprise and the market.
The practice of strategic planning steps in accordance with the model Pfeiffer step by step.
Definition of the basics and concepts such as: Strategic - Strategic Management - strategic thinking - Strategic Analysis - Strategic Planning - Strategic business units SBU's- Line of Business LOB's – Key Performance Indicators KPI's.
Development of participants' skills to deal with different thinking patterns and strategic planning.
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Content

• Introduction to Strategic planning.
• Compression between strategic & executive/ operational planning.
• International Strategic planning models:
• Pfeiffer Model, which is the most comprehensive.
• Scenario Planning Model
• SWOT Analysis Model
• PMSP Pest Management Strategic Planning
• Pfeiffer model for strategic planning
• Pfeiffer is a model proposed by Pfeiffer, the American company, where they found this model easier to understand and more applicable in process.

The stages are as follows:

1. Plan for Planning
2. Review the values
3. Determining Vision
4. The formation of the Mission
5. Strategic Business Model: LOB's- SBU's - Indicators KPI's – Techniques
6. Performance Evaluation (ex, the study of reality) Performance Evaluation, SWOT
7. Gap Analysis
8. Develop operational plans and standardization - Alternative Plans
9. Implementation Plan
10. Merge with operational planning
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Learning Methods

This is a highly interactive course that incorporates various teaching media including the hand book, PowerPoint notes, lectures, videos, articles, workshops, case studies, group work, and group’s presentations. And peer discussions.
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying.
The course is based on lectures, workshops, activities, case studies, group work, and group’s presentations.
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Audience

Leaders and general managers in government, private sector and voluntary organizations.
Who wish to professional his strategic planning skills according to the latest scientific and practical methodologies? This course is designed for adult learners who find a need for professional leadership skills.
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Who is Joumana Fakih

Joumana Fakih is a Management Expert, studied Business and Leadership in Harvard University, USA; and HR Management in American University of Beirut. She has a PhD in Human Resources and Organization Development and is a Certified Master Coach from ATD. She conducted trainings and consultancy locally and internationally, to over than 6000+ trainees worldwide. With her background and expertise, she handled more than 200 projects with corporates, governments and NGOs
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